Coke Zero overtake Classic Coke: Coca-Cola’s strategic sugar-free revolution. Photo by Radu Daniel.

Coke Zero overtake Classic Coke: Coca-Cola’s strategic sugar-free revolution

Coca-Cola’s sugar-free variants have transformed its sales landscape, with Diet Coke and Coke Zero Sugar outpacing classic Coca-Cola in key markets. This shift reflects changing consumer tastes driven by health and fitness trends, alongside a masterclass in marketing strategy that […]

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