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The Labubu effect: How a whimsical Chinese monster conquered global pop culture and nearly tripled profits.

The Labubu effect: How a whimsical Chinese monster conquered global pop culture and nearly tripled profits

When a wide-eyed, sharp-toothed plush creature started appearing on the arms of Rihanna, Dua Lipa, and Kim Kardashian, the world took notice. What began as an artist’s quirky Nordic folklore-inspired creation has transformed into a global phenomenon that’s reshaping the

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